Celeiro.pt
Design │ Marketing │ UI/UX
2018
The Problem
The existing website felt dated and didn’t communicate Celeiro’s healthy-living values effectively during a platform migration.
The Solution
I refreshed the UI with solid colours and generous negative space, using a green palette informed by color psychology to convey health and trust. I also developed a new social media approach and email campaign templates to ensure consistent messaging across channels.
The Result
A modernized, cohesive digital presence that strengthened brand perception, improved visual clarity, and aligned website and marketing communications with Celeiro’s core values.
Responsabilities
Celeiro is a leading retailer of healthy foods and supplements. I redesigned their website and digital identity during a platform migration, modernizing the UI/UX and creating a cohesive visual system and digital marketing approach.
