Luso Homes
Design │ Marketing │ UI/UX
2024
The Problem
Luso Digital Assets though its product Luso Homes aimed to launch a real estate platform that allowed buyers to express interest in purchasing properties with cryptocurrency, balancing a clear digital funnel with the complexity of offline transactions.
The Solution
I designed the UI/UX and full communication strategy for the portal, creating a seamless lead-capture process supported by SEO-optimized bilingual content. I oversaw social media marketing, ensuring consistent online visibility. To guarantee execution, I coordinated directly with the outsourced development team. Offline, I designed print collateral and exhibition stands to reinforce the product’s positioning at professional real estate events.
The Result
A cohesive digital and offline presence that introduced Luso to the crypto-enabled real estate market. The portal provided a structured lead funnel, while coordinated social media and event marketing amplified brand visibility and industry credibility.
Responsabilities
For Luso Digital Assets, I defined, designed, and managed a real estate portal enabling property purchases using cryptocurrency. While transactions still followed the traditional multi-step process (property visits, documentation, contracts), the portal functioned as a lead-generation funnel through tailored interest forms. In addition to UI/UX, copywriting, and SEO, I managed social media marketing, planning, designing, and publishing regular posts to support visibility and engagement. Since development was outsourced, I acted as the main liaison between Luso and the external team, ensuring alignment throughout the project. I also extended the brand’s presence with brochures, flyers, business cards, and two trade fair stands for professional real estate conventions.
